Brand Communication
A campaign URL’s UTM tags need a shared naming convention
Keep campaign reporting readable with a shared UTM naming convention, a simple link register and a test of the final destination before launch.
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Brand Production
Keep a packaging dieline separate from the artwork that will be printed
A packaging dieline marks cutting and folding geometry. Keep it distinct from print artwork and confirm the supplier’s file requirements before approval.
Brand Production
Spot colour and process colour are different promises to a printer
A named spot colour and a CMYK approximation can lead to different print jobs. Confirm the production method before approving artwork or comparing quotes.
Small Business Marketing
Before printing a QR code, plan how its destination will stay available
Plan the lifetime of a printed QR-code destination, including ownership, redirects, campaign endings and a simple test before printing.
Brand Production
Check font-sharing rights before handing a brand kit to a supplier
A brand handoff may include typography without permission to redistribute font files. Check the licence and the supplier’s needs before packaging the project.
Better Online Stores
Write a discount-code error that tells the customer what to try next
Make discount-code errors useful by explaining the failed condition, preserving the customer’s cart and offering a clear next step without promising eligibility.