Brand Communication
A campaign URL’s UTM tags need a shared naming convention
Keep campaign reporting readable with a shared UTM naming convention, a simple link register and a test of the final destination before launch.
DESIGN · WORDS · BRAND STRATEGY
Brand Communication
Brand Communication
An Email Preference Centre Should Explain What Each List Sends
Email preferences work better when subscribers understand each option. Describe the content and expected frequency, then make the sending rules honour the choice.
Brand Communication
Use an Email Sender Name Your Customer Can Recognise
A recognisable sender name helps customers place an email before opening it. Choose a consistent identity that matches the relationship they signed up for.