Brand Production
Keep a packaging dieline separate from the artwork that will be printed
A packaging dieline marks cutting and folding geometry. Keep it distinct from print artwork and confirm the supplier’s file requirements before approval.
DESIGN · WORDS · BRAND STRATEGY
Brand Production
Brand Production
Spot colour and process colour are different promises to a printer
A named spot colour and a CMYK approximation can lead to different print jobs. Confirm the production method before approving artwork or comparing quotes.
Brand Production
Check font-sharing rights before handing a brand kit to a supplier
A brand handoff may include typography without permission to redistribute font files. Check the licence and the supplier’s needs before packaging the project.