Product Communication
A Waitlist Is Not the Same Promise as a Preorder
A waitlist records interest; a preorder can create a purchase commitment. Make the button, payment timing, and next step clear.
DESIGN · WORDS · BRAND STRATEGY
Journal
Product Communication
A Product Comparison Table Needs the Same Units in Every Column
Make a product comparison table useful by aligning units, measurement conditions and missing information instead of arranging unrelated headline numbers.
Customer Experience
A Return-Label Email Should Explain the Printer-Free Option
Make return instructions usable for customers without a printer by explaining the actual label, QR-code or collection options offered for their order.
Useful Customer Copy
Dispatch Time and Delivery Time Belong in Different Sentences
Write shipping information that separates preparation from transit, names the assumptions and avoids promising an arrival date the business cannot support.
Clear Marketing
A Sale Countdown Should End When the Offer Really Ends
Design a sale deadline that matches the actual offer, with a clear time zone and an honest message after the countdown ends.
Product Communication
A Size Guide Should Explain Where the Tape Measure Goes
Make an online size guide useful by showing whether measurements describe the body or garment and where each measurement is taken.
Running a Digital Business
Write the Maintenance Notice Before Your Website Goes Offline
Write a website maintenance notice that explains the affected task, time zone, expected window and next update without promising an uncertain finish time.
Brand Writing
Should a Small Brand Say I or We? Start With Who Is Speaking
Choose I or we by identifying who is actually speaking, and keep a small brand’s promises accurate across founder notes and service messages.
Brand Communication
Use an Email Sender Name Your Customer Can Recognise
A recognisable sender name helps customers place an email before opening it. Choose a consistent identity that matches the relationship they signed up for.