Small Business Marketing
Before printing a QR code, plan how its destination will stay available
Plan the lifetime of a printed QR-code destination, including ownership, redirects, campaign endings and a simple test before printing.
DESIGN · WORDS · BRAND STRATEGY
customer experience
Better Online Stores
Write a discount-code error that tells the customer what to try next
Make discount-code errors useful by explaining the failed condition, preserving the customer’s cart and offering a clear next step without promising eligibility.
Clear customer copy
Write gift-return instructions that explain where the refund goes
Improve gift-return copy by naming who receives the refund, the form it takes and what a gift receipt can and cannot do under the retailer’s policy.