Words at Work
The First Sentence of an Email Should Earn the Second
Rewrite an email opening around the reader’s reason for opening it, using a clear promise that the rest of the message can actually fulfil.
DESIGN · WORDS · BRAND STRATEGY
editing
Words at Work
Your Brand Voice Needs Examples, Not Another List of Adjectives
Build a small brand-voice reference by editing real messages, explaining the choices and adapting tone to what the reader needs.