Email & Content
A Webinar Replay Email Should Help People Find Their Five Minutes
A webinar replay email should help both attendees and people who missed the session find the relevant section without pretending they had the same experience.
DESIGN · WORDS · BRAND STRATEGY
email writing
Words at Work
The First Sentence of an Email Should Earn the Second
Rewrite an email opening around the reader’s reason for opening it, using a clear promise that the rest of the message can actually fulfil.